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- W2149294328 abstract "Typical marketing concepts developed by praxis are presented and discussed. Main offline concepts like lovemarks, guerilla marketing or ambush marketing and online-concepts like viral marketing or affiliate marketing are analyzed. Important success factors of these concepts are worked out." @default.
- W2149294328 created "2016-06-24" @default.
- W2149294328 creator A5021020363 @default.
- W2149294328 date "2009-01-01" @default.
- W2149294328 modified "2023-09-26" @default.
- W2149294328 title "Erfolgsfaktoren ausgewählter Marketing-Konzepte der Praxis" @default.
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- W2149294328 doi "https://doi.org/10.1007/978-3-642-02083-4_10" @default.
- W2149294328 hasPublicationYear "2009" @default.
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