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- W2149305514 abstract "Extending digital products and services to global markets requires a communication design approach that considers the needs of international (e.g. non-U.S.) users. The challenge becomes developing an approach that works effectively. The concept of personas, as applied in user experience design (UX), can offer an effective solution to this situation. This article examines how this idea of personas can expand communication design practices to include users form other cultures." @default.
- W2149305514 created "2016-06-24" @default.
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- W2149305514 date "2015-01-13" @default.
- W2149305514 modified "2023-09-27" @default.
- W2149305514 title "Designing globally, working locally" @default.
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- W2149305514 doi "https://doi.org/10.1145/2721882.2721886" @default.
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