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- W2149379649 abstract "In virtual environments (VEs), users experience visceral simulations that feel like the real world. Virtual experiences are proposed as a novel operationalization of gain and loss framed environmental messages. A 2 (gain vs. loss frame) × 2 (high vs. low interactivity) × 3 (pretest, posttest, delayed posttest) experiment was conducted. Immediately following exposure, virtual experiences promoted environmental behavior by reducing paper consumption by 25% compared to a control group. In addition, the gain framed experience of growing a virtual tree promoted behavioral intentions more effectively than the loss framed experience of cutting down a tree. Response efficacy mediated the relationship between framing and environmental behavioral intentions. One week after exposure, response efficacy heightened as a result of the gain frame. Participants in the high interactivity conditions also reported higher levels of environmental behavior than those in the low interactivity conditions one week following exposure." @default.
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- W2149379649 date "2014-05-27" @default.
- W2149379649 modified "2023-09-29" @default.
- W2149379649 title "Framing Virtual Experiences" @default.
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- W2149379649 doi "https://doi.org/10.1177/0093650214534973" @default.
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