Matches in SemOpenAlex for { <https://semopenalex.org/work/W2149551422> ?p ?o ?g. }
Showing items 1 to 69 of
69
with 100 items per page.
- W2149551422 abstract "Abstract Keyword advertising involves the sale of keywords, sometimes comprising the trade marks of others, by search engine providers so that the keyword purchasers' advertisements are triggered as sponsored results whenever Internet users type in any of the keywords as search terms. This method of online advertising is new and novel and has been embraced widely by many businesses. However, its legality, particularly in the sale of keywords comprising the trade marks of others, has been challenged in a number of major jurisdictions. This article examines the approach of the courts in the U.S. and the UK with regard to the practice of keyword advertising with particular emphasis on the concept of “trade mark use.” With these foreign decisions serving as a useful guide, this article analyses and evaluates whether the practice of keyword advertising is legal under Malaysian trade mark law as embodied in the Trade Marks Act 1976." @default.
- W2149551422 created "2016-06-24" @default.
- W2149551422 creator A5048998423 @default.
- W2149551422 date "2009-01-01" @default.
- W2149551422 modified "2023-09-26" @default.
- W2149551422 title "Keyword Advertising: Challenging the Traditional Concept of “Use” under Malaysian Trade Mark Law" @default.
- W2149551422 cites W1603335332 @default.
- W2149551422 cites W622135428 @default.
- W2149551422 doi "https://doi.org/10.1017/s2194607800000399" @default.
- W2149551422 hasPublicationYear "2009" @default.
- W2149551422 type Work @default.
- W2149551422 sameAs 2149551422 @default.
- W2149551422 citedByCount "1" @default.
- W2149551422 countsByYear W21495514222015 @default.
- W2149551422 crossrefType "journal-article" @default.
- W2149551422 hasAuthorship W2149551422A5048998423 @default.
- W2149551422 hasConcept C100609095 @default.
- W2149551422 hasConcept C110875604 @default.
- W2149551422 hasConcept C112698675 @default.
- W2149551422 hasConcept C136764020 @default.
- W2149551422 hasConcept C144133560 @default.
- W2149551422 hasConcept C154945302 @default.
- W2149551422 hasConcept C17744445 @default.
- W2149551422 hasConcept C199539241 @default.
- W2149551422 hasConcept C23123220 @default.
- W2149551422 hasConcept C2988412617 @default.
- W2149551422 hasConcept C41008148 @default.
- W2149551422 hasConcept C42027317 @default.
- W2149551422 hasConcept C512338625 @default.
- W2149551422 hasConceptScore W2149551422C100609095 @default.
- W2149551422 hasConceptScore W2149551422C110875604 @default.
- W2149551422 hasConceptScore W2149551422C112698675 @default.
- W2149551422 hasConceptScore W2149551422C136764020 @default.
- W2149551422 hasConceptScore W2149551422C144133560 @default.
- W2149551422 hasConceptScore W2149551422C154945302 @default.
- W2149551422 hasConceptScore W2149551422C17744445 @default.
- W2149551422 hasConceptScore W2149551422C199539241 @default.
- W2149551422 hasConceptScore W2149551422C23123220 @default.
- W2149551422 hasConceptScore W2149551422C2988412617 @default.
- W2149551422 hasConceptScore W2149551422C41008148 @default.
- W2149551422 hasConceptScore W2149551422C42027317 @default.
- W2149551422 hasConceptScore W2149551422C512338625 @default.
- W2149551422 hasLocation W21495514221 @default.
- W2149551422 hasOpenAccess W2149551422 @default.
- W2149551422 hasPrimaryLocation W21495514221 @default.
- W2149551422 hasRelatedWork W132468 @default.
- W2149551422 hasRelatedWork W1932457693 @default.
- W2149551422 hasRelatedWork W2018579138 @default.
- W2149551422 hasRelatedWork W2078569471 @default.
- W2149551422 hasRelatedWork W2164466260 @default.
- W2149551422 hasRelatedWork W2233435639 @default.
- W2149551422 hasRelatedWork W2240116441 @default.
- W2149551422 hasRelatedWork W2278244167 @default.
- W2149551422 hasRelatedWork W2759782876 @default.
- W2149551422 hasRelatedWork W2944588320 @default.
- W2149551422 hasRelatedWork W3005303901 @default.
- W2149551422 hasRelatedWork W3110456081 @default.
- W2149551422 hasRelatedWork W3124959874 @default.
- W2149551422 hasRelatedWork W3125129891 @default.
- W2149551422 hasRelatedWork W3125600679 @default.
- W2149551422 hasRelatedWork W3151220215 @default.
- W2149551422 hasRelatedWork W3201528547 @default.
- W2149551422 hasRelatedWork W573614060 @default.
- W2149551422 hasRelatedWork W594333092 @default.
- W2149551422 hasRelatedWork W2095605685 @default.
- W2149551422 isParatext "false" @default.
- W2149551422 isRetracted "false" @default.
- W2149551422 magId "2149551422" @default.
- W2149551422 workType "article" @default.