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Matches in SemOpenAlex for { <https://semopenalex.org/work/W2150052006> ?p ?o ?g. }

• W2150052006 abstract "Using an experimental approach and field settings, the effectiveness of prominent, audio-visual, highly connected to the plot product placement in movies has been examined. An after only with control group design was used. Results show that exposure to prominent, audio-visual, highly connected to the plot product placement causes an increase in brand awareness among film viewers, irrespective of other executional variables of a given placement. However, this particular type of placement does not guarantee positive impact on attitudes and brand choice." @default.
• W2150052006 created "2016-06-24" @default.
• W2150052006 creator A5084027465 @default.
• W2150052006 date "2012-09-10" @default.
• W2150052006 modified "2023-10-03" @default.
• W2150052006 title "The Effectiveness of Product Placement: A Field Quasi-experiment" @default.
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• W2150052006 doi "https://doi.org/10.5539/ijms.v4n5p14" @default.
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