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- W2150052486 abstract "4 Introduction 5 Research Questions 7 Lierature Review 7 Method and Sample 16 Results 18 Discussion 20 Conclusion 23 References 26 Appendix A Sources Searched 30 Appendix B Informed Consent Form 31 Appendix C Survey-Print Group 32 Appendix D Survey-Twitter Group 34 CELEBRITY ENDORSEMENTS 4 CELEBRITY ENDORSEMENTS IN PRINT AND TWITTER: COMPARING BRAND NAME MEMORABILITY AND CREDIBILITY Name: Lauren Palmieri Department: Communication College: Liberal Arts Degree: Master of Science in Communication & Media Technologies Term Degree Awarded: Fall Semester 2013 (2131)" @default.
- W2150052486 created "2016-06-24" @default.
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- W2150052486 date "2013-01-01" @default.
- W2150052486 modified "2023-09-26" @default.
- W2150052486 title "Celebrity Endorsements in Print and Twitter: Comparing Brand Name Memorability and Credibility" @default.
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