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• W2151001657 abstract "<p class=MsoNormal style=text-align: justify; margin: 0in 0.5in 0pt; tab-stops: .5in;><span style=font-size: 10pt; mso-bidi-font-style: italic; mso-ansi-language: EN-AU; lang=EN-AU><span style=font-family: Times New Roman;>Building upon the review of contemporary literature, this paper reports on studies in the field of the of&nbsp;web-based shopper market segmentation. It finds that unique groups of consumers perceive the internet differently;&nbsp;and that the key to successful&nbsp;web-based marketing strategy is clear segmentation and division. Using the findings of an empirical study comprising a set of focus groups and an electronic survey, criteria for segmenting web-based shoppers by; gender, age, education, life stage, ethnic type and previous internet usage are offered and described. These criteria will be of interest to marketing academics and professionals alike.</span></span><span style=color: black; font-size: 10pt; lang=EN-GB></span></p>" @default.
• W2151001657 created "2016-06-24" @default.
• W2151001657 creator A5023889080 @default.
• W2151001657 date "2011-02-06" @default.
• W2151001657 modified "2023-09-24" @default.
• W2151001657 title "All Generalisations Are Dangerous, Including This One: Pigeon-Holing On-Line Purchases" @default.
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• W2151001657 doi "https://doi.org/10.19030/jber.v6i6.2431" @default.
• W2151001657 hasPublicationYear "2011" @default.
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