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- W2151043181 abstract "The way managers think about priorities in decision making is reflected in the philosophy that guides their marketing efforts. Although the classical marketing concept has a long history, its central tenets crystallized in the mid-1950s. The marketing concept is a philosophy that starts with the firm’s existing and potential customers [Kotler 1967; p. 6]. The firm seeks profits by creating customer satisfaction, and it seeks to achieve customer satisfaction through an integrated, corporate-wide marketing program. Customer satisfaction, profit, and integrated efforts are the three pillars of this concept." @default.
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- W2151043181 date "1994-01-01" @default.
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- W2151043181 title "Diagnosing Competition: Developments and Findings" @default.
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- W2151043181 doi "https://doi.org/10.1007/978-94-011-1402-8_4" @default.
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