Matches in SemOpenAlex for { <https://semopenalex.org/work/W2151637100> ?p ?o ?g. }
- W2151637100 abstract "Previous studies on brand equity measurement can be classified into the following main streams: (1)Customer-based Brand Equity (CBBE), where the value of the brand is determined by customers’ associationswith a product brand and (2) Corporate Brand Equity (CBE), where the value of the brand is determined bystakeholders’ associations toward a corporate brand. This paper proposes a holistic approach to Total BrandEquity (TBE) measurement which integrates Customer-based Brand Equity and Corporate Brand Equity intoTotal Brand Equity measurement. This approach offers a more comprehensive perspective for brand equityvaluation which addresses a company’s relationships with its customers and stakeholders at large. Further, thispaper offers a series of propositions that address the relationship between total brand equity and corporateperformance." @default.
- W2151637100 created "2016-06-24" @default.
- W2151637100 creator A5033785601 @default.
- W2151637100 creator A5080523507 @default.
- W2151637100 date "2011-01-20" @default.
- W2151637100 modified "2023-09-23" @default.
- W2151637100 title "Integrating Product and Corporate Brand Equity into Total Brand Equity Measurement" @default.
- W2151637100 cites W1505905242 @default.
- W2151637100 cites W1530487374 @default.
- W2151637100 cites W1592080430 @default.
- W2151637100 cites W1967603357 @default.
- W2151637100 cites W1967968613 @default.
- W2151637100 cites W1969632991 @default.
- W2151637100 cites W1979137387 @default.
- W2151637100 cites W1982194397 @default.
- W2151637100 cites W1984045333 @default.
- W2151637100 cites W1988400974 @default.
- W2151637100 cites W1989766991 @default.
- W2151637100 cites W1993574231 @default.
- W2151637100 cites W1994507267 @default.
- W2151637100 cites W1995463737 @default.
- W2151637100 cites W2019149214 @default.
- W2151637100 cites W2026100311 @default.
- W2151637100 cites W2032506285 @default.
- W2151637100 cites W2035868681 @default.
- W2151637100 cites W2037668042 @default.
- W2151637100 cites W2037782676 @default.
- W2151637100 cites W2037955438 @default.
- W2151637100 cites W2047735993 @default.
- W2151637100 cites W2048672025 @default.
- W2151637100 cites W2053147164 @default.
- W2151637100 cites W2072983064 @default.
- W2151637100 cites W2073567370 @default.
- W2151637100 cites W2084217251 @default.
- W2151637100 cites W2085431602 @default.
- W2151637100 cites W2088529670 @default.
- W2151637100 cites W2089087592 @default.
- W2151637100 cites W2096296573 @default.
- W2151637100 cites W2098362615 @default.
- W2151637100 cites W2103847341 @default.
- W2151637100 cites W2115612291 @default.
- W2151637100 cites W2124784051 @default.
- W2151637100 cites W2136908298 @default.
- W2151637100 cites W2148884896 @default.
- W2151637100 cites W2156834536 @default.
- W2151637100 cites W2157911081 @default.
- W2151637100 cites W2266639535 @default.
- W2151637100 cites W2329745760 @default.
- W2151637100 cites W2333930280 @default.
- W2151637100 cites W2477183764 @default.
- W2151637100 cites W2612652610 @default.
- W2151637100 cites W3043330258 @default.
- W2151637100 cites W3122908867 @default.
- W2151637100 cites W371394028 @default.
- W2151637100 cites W1989143369 @default.
- W2151637100 doi "https://doi.org/10.5539/ijms.v3n1p11" @default.
- W2151637100 hasPublicationYear "2011" @default.
- W2151637100 type Work @default.
- W2151637100 sameAs 2151637100 @default.
- W2151637100 citedByCount "19" @default.
- W2151637100 countsByYear W21516371002012 @default.
- W2151637100 countsByYear W21516371002013 @default.
- W2151637100 countsByYear W21516371002014 @default.
- W2151637100 countsByYear W21516371002015 @default.
- W2151637100 countsByYear W21516371002016 @default.
- W2151637100 countsByYear W21516371002017 @default.
- W2151637100 countsByYear W21516371002018 @default.
- W2151637100 countsByYear W21516371002019 @default.
- W2151637100 countsByYear W21516371002021 @default.
- W2151637100 crossrefType "journal-article" @default.
- W2151637100 hasAuthorship W2151637100A5033785601 @default.
- W2151637100 hasAuthorship W2151637100A5080523507 @default.
- W2151637100 hasBestOaLocation W21516371001 @default.
- W2151637100 hasConcept C101276457 @default.
- W2151637100 hasConcept C112698675 @default.
- W2151637100 hasConcept C136006765 @default.
- W2151637100 hasConcept C140781008 @default.
- W2151637100 hasConcept C144133560 @default.
- W2151637100 hasConcept C152455256 @default.
- W2151637100 hasConcept C162853370 @default.
- W2151637100 hasConcept C205971072 @default.
- W2151637100 hasConcept C2524010 @default.
- W2151637100 hasConcept C2780378061 @default.
- W2151637100 hasConcept C33923547 @default.
- W2151637100 hasConcept C53100981 @default.
- W2151637100 hasConcept C57375061 @default.
- W2151637100 hasConcept C71508700 @default.
- W2151637100 hasConcept C90673727 @default.
- W2151637100 hasConceptScore W2151637100C101276457 @default.
- W2151637100 hasConceptScore W2151637100C112698675 @default.
- W2151637100 hasConceptScore W2151637100C136006765 @default.
- W2151637100 hasConceptScore W2151637100C140781008 @default.
- W2151637100 hasConceptScore W2151637100C144133560 @default.
- W2151637100 hasConceptScore W2151637100C152455256 @default.
- W2151637100 hasConceptScore W2151637100C162853370 @default.
- W2151637100 hasConceptScore W2151637100C205971072 @default.
- W2151637100 hasConceptScore W2151637100C2524010 @default.
- W2151637100 hasConceptScore W2151637100C2780378061 @default.
- W2151637100 hasConceptScore W2151637100C33923547 @default.
- W2151637100 hasConceptScore W2151637100C53100981 @default.