Matches in SemOpenAlex for { <https://semopenalex.org/work/W2151651543> ?p ?o ?g. }
- W2151651543 endingPage "124" @default.
- W2151651543 startingPage "119" @default.
- W2151651543 abstract "Analyzing the marketing strategy elements that influence the effectiveness of its imp lementation has been the subject of sizeable emp irical research. The purpose of this paper is to address simultaneous management of market exploitation and market exp loration in the marketing strategy on implementation effect iveness among the most relevant new product introduction success factors in Malaysian fertilizer industry. The proposed framework has theoretical significance in filling the gap in the body of knowledge in the imp lementation of marketing strategy in the Malaysian fertilizer industry. This paper discusses issues in relation to the role of market ing strategy which have profound impact on organizational implementation effectiveness." @default.
- W2151651543 created "2016-06-24" @default.
- W2151651543 creator A5072233168 @default.
- W2151651543 creator A5072648185 @default.
- W2151651543 creator A5074518106 @default.
- W2151651543 creator A5081519394 @default.
- W2151651543 creator A5084498189 @default.
- W2151651543 creator A5086886955 @default.
- W2151651543 date "2013-01-01" @default.
- W2151651543 modified "2023-09-26" @default.
- W2151651543 title "Analyzing Market Exploitation and Market Exploration Dyad for Marketing Strategy Implementation Effectiveness in Malaysian Fertilizer Industry: A Conceptual Paper" @default.
- W2151651543 cites W1004584821 @default.
- W2151651543 cites W1550116896 @default.
- W2151651543 cites W1552128044 @default.
- W2151651543 cites W192569745 @default.
- W2151651543 cites W1934945457 @default.
- W2151651543 cites W1966144537 @default.
- W2151651543 cites W1975751958 @default.
- W2151651543 cites W1981617004 @default.
- W2151651543 cites W1986554782 @default.
- W2151651543 cites W1988325512 @default.
- W2151651543 cites W1993023795 @default.
- W2151651543 cites W1996806786 @default.
- W2151651543 cites W2000089117 @default.
- W2151651543 cites W2003914001 @default.
- W2151651543 cites W2005177989 @default.
- W2151651543 cites W2005596428 @default.
- W2151651543 cites W2007342040 @default.
- W2151651543 cites W2014204705 @default.
- W2151651543 cites W2016185914 @default.
- W2151651543 cites W2016362211 @default.
- W2151651543 cites W2016452762 @default.
- W2151651543 cites W2016725498 @default.
- W2151651543 cites W2017746437 @default.
- W2151651543 cites W2024682724 @default.
- W2151651543 cites W2029116275 @default.
- W2151651543 cites W2035709329 @default.
- W2151651543 cites W2036233224 @default.
- W2151651543 cites W2036336358 @default.
- W2151651543 cites W2040793419 @default.
- W2151651543 cites W2047839113 @default.
- W2151651543 cites W2052140208 @default.
- W2151651543 cites W2058741705 @default.
- W2151651543 cites W2066087481 @default.
- W2151651543 cites W2073737521 @default.
- W2151651543 cites W2080207436 @default.
- W2151651543 cites W2082045985 @default.
- W2151651543 cites W2088311552 @default.
- W2151651543 cites W2092271432 @default.
- W2151651543 cites W2092433168 @default.
- W2151651543 cites W2101918338 @default.
- W2151651543 cites W2108179055 @default.
- W2151651543 cites W2112571414 @default.
- W2151651543 cites W2114483607 @default.
- W2151651543 cites W2116650986 @default.
- W2151651543 cites W2129065461 @default.
- W2151651543 cites W2129962774 @default.
- W2151651543 cites W2130582315 @default.
- W2151651543 cites W2134595776 @default.
- W2151651543 cites W2144318583 @default.
- W2151651543 cites W2164279657 @default.
- W2151651543 cites W2164284962 @default.
- W2151651543 cites W2169360144 @default.
- W2151651543 cites W2172993583 @default.
- W2151651543 cites W2178730445 @default.
- W2151651543 cites W2306309953 @default.
- W2151651543 cites W30947990 @default.
- W2151651543 cites W3169030509 @default.
- W2151651543 cites W75720669 @default.
- W2151651543 doi "https://doi.org/10.5923/j.economics.20130302.10" @default.
- W2151651543 hasPublicationYear "2013" @default.
- W2151651543 type Work @default.
- W2151651543 sameAs 2151651543 @default.
- W2151651543 citedByCount "1" @default.
- W2151651543 countsByYear W21516515432019 @default.
- W2151651543 crossrefType "journal-article" @default.
- W2151651543 hasAuthorship W2151651543A5072233168 @default.
- W2151651543 hasAuthorship W2151651543A5072648185 @default.
- W2151651543 hasAuthorship W2151651543A5074518106 @default.
- W2151651543 hasAuthorship W2151651543A5081519394 @default.
- W2151651543 hasAuthorship W2151651543A5084498189 @default.
- W2151651543 hasAuthorship W2151651543A5086886955 @default.
- W2151651543 hasConcept C144133560 @default.
- W2151651543 hasConcept C15744967 @default.
- W2151651543 hasConcept C162853370 @default.
- W2151651543 hasConcept C192975520 @default.
- W2151651543 hasConcept C2524010 @default.
- W2151651543 hasConcept C2777716012 @default.
- W2151651543 hasConcept C33923547 @default.
- W2151651543 hasConcept C40700 @default.
- W2151651543 hasConcept C77805123 @default.
- W2151651543 hasConcept C90673727 @default.
- W2151651543 hasConcept C93032411 @default.
- W2151651543 hasConceptScore W2151651543C144133560 @default.
- W2151651543 hasConceptScore W2151651543C15744967 @default.
- W2151651543 hasConceptScore W2151651543C162853370 @default.
- W2151651543 hasConceptScore W2151651543C192975520 @default.
- W2151651543 hasConceptScore W2151651543C2524010 @default.