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- W2153602895 abstract "ABSTRACT The primary objectives of this research were to further strengthen the wine-related lifestyle (WRL) instrument and to compare and contrast the composition and nature of the wine market segments with the earlier studies. Data collection took place by means of the computer-assisted telephone interviewing (CATI) method among wine drinking residents in South Australia, resulting in a final randomized sample size of 401 households. People who were the primary wine buyer of their household and had consumed wine in the six-month period prior to the survey, were interviewed. The South Australian wine market consists of five wine-related lifestyle (WRL) segments, each differing in size and level of involvement with wine. This segmentation structure is relatively stable but continues to evolve as two new market segments were identified, namely ‘mature time-rich wine drinkers’ and ‘young professional wine drinkers’. The WRL-instrument is a domain-specific segmentation tool that is suitable for identifying a..." @default.
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- W2153602895 date "2007-03-01" @default.
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- W2153602895 title "Wine-Related Lifestyle (WRL) Market Segmentation: Demographic and Behavioural Factors" @default.
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- W2153602895 doi "https://doi.org/10.1080/09571260701526865" @default.
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