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- W2155017905 abstract "Industrial marketing research has failed to receive its due attention in marketing books and journals, even though the volume of transactions in industrial goods and services is more than twice that of consumer goods and services. This article provides a systematic and wide ranging review of the issues, procedures, and opportunities found in industrial marketing research." @default.
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- W2155017905 date "1979-01-01" @default.
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- W2155017905 title "The key issues and procedures of industrial marketing research" @default.
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- W2155017905 doi "https://doi.org/10.1016/0019-8501(79)90023-3" @default.
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