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- W2155118765 abstract "The authors propose a conceptual model of the psychic distance–organizational performance relationship that incorporates organizational factors (international experience and centralization of decision making), entry strategy, and retail strategy implications. The findings suggest that when entering psychically distant markets, retailers should adopt low-cost/low-control entry strategies and adapt their retail strategy to a greater extent than in psychically close markets. However, the authors find that such strategic responses have an adverse effect on performance. They find that international experience, psychic distance, entry strategy, and retail strategy adaptation are significant drivers of organizational performance and factors that determine critical success in international retailing." @default.
- W2155118765 created "2016-06-24" @default.
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- W2155118765 date "2008-06-01" @default.
- W2155118765 modified "2023-10-16" @default.
- W2155118765 title "Psychic Distance: Antecedents, Retail Strategy Implications, and Performance Outcomes" @default.
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- W2155118765 doi "https://doi.org/10.1509/jimk.16.2.32" @default.
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