FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W2155304353> ?p ?o ?g. }

• W2155304353 endingPage "624" @default.
• W2155304353 startingPage "624" @default.
• W2155304353 abstract "The changing lifestyle and consumer preferences have made marketers to explore different mediums to reach the targeted customers. Social networking sites are the emerging platforms to communicate with the customers and influencing their purchase decisions. Product promotion through social media provides the advantages of viral marketing and electronic word of mouth at a very reasonable cost. This instrument need careful implementation because any negative feedback through network can spoil the brand image and in the longer run the profitability of the company. This study examines the empirical support for social networking sites as influencer to various stages of consumer purchase decision viz improvement in product knowledge, change in attitude towards the product, impulse to purchase the product and post purchase customer relationship. Regression analysis was performed to assess the dependency relationship between various stages of consumer purchase decision (dependent variables) and various forms of communication over social networking sites (independent variables). The results of data analysis provide the support for hypothesised positive relationship between communication over social networking sites and various stages of consumer purchase decision. The implications of this study’s findings for the future research and practice are described in the last section of this paper." @default.
• W2155304353 created "2016-06-24" @default.
• W2155304353 creator A5055117208 @default.
• W2155304353 date "2013-01-01" @default.
• W2155304353 modified "2023-09-27" @default.
• W2155304353 title "Effectiveness of social network sites for influencing consumer purchase decisions" @default.
• W2155304353 cites W1495750374 @default.
• W2155304353 cites W1587389437 @default.
• W2155304353 cites W1763899419 @default.
• W2155304353 cites W194116290 @default.
• W2155304353 cites W1966520477 @default.
• W2155304353 cites W1974795237 @default.
• W2155304353 cites W1983652570 @default.
• W2155304353 cites W1985749074 @default.
• W2155304353 cites W1990513740 @default.
• W2155304353 cites W1996294374 @default.
• W2155304353 cites W2004299067 @default.
• W2155304353 cites W2004404540 @default.
• W2155304353 cites W2008402133 @default.
• W2155304353 cites W2015281814 @default.
• W2155304353 cites W2021945153 @default.
• W2155304353 cites W2047333734 @default.
• W2155304353 cites W2056609785 @default.
• W2155304353 cites W2067887753 @default.
• W2155304353 cites W2081448339 @default.
• W2155304353 cites W2093542549 @default.
• W2155304353 cites W2106267564 @default.
• W2155304353 cites W2120027247 @default.
• W2155304353 cites W2132559268 @default.
• W2155304353 cites W2146434703 @default.
• W2155304353 cites W2147050295 @default.
• W2155304353 cites W2160338921 @default.
• W2155304353 cites W2167325287 @default.
• W2155304353 cites W2325627778 @default.
• W2155304353 cites W2413399876 @default.
• W2155304353 cites W2575693697 @default.
• W2155304353 cites W2785516689 @default.
• W2155304353 cites W3951449 @default.
• W2155304353 cites W406039924 @default.
• W2155304353 cites W592871261 @default.
• W2155304353 cites W2417057457 @default.
• W2155304353 doi "https://doi.org/10.1504/ijbex.2013.056112" @default.
• W2155304353 hasPublicationYear "2013" @default.
• W2155304353 type Work @default.
• W2155304353 sameAs 2155304353 @default.
• W2155304353 citedByCount "8" @default.
• W2155304353 countsByYear W21553043532015 @default.
• W2155304353 countsByYear W21553043532017 @default.
• W2155304353 countsByYear W21553043532019 @default.
• W2155304353 countsByYear W21553043532021 @default.
• W2155304353 countsByYear W21553043532022 @default.
• W2155304353 crossrefType "journal-article" @default.
• W2155304353 hasAuthorship W2155304353A5055117208 @default.
• W2155304353 hasConcept C10138342 @default.
• W2155304353 hasConcept C112698675 @default.
• W2155304353 hasConcept C129361004 @default.
• W2155304353 hasConcept C136764020 @default.
• W2155304353 hasConcept C137913393 @default.
• W2155304353 hasConcept C144133560 @default.
• W2155304353 hasConcept C162853370 @default.
• W2155304353 hasConcept C17744445 @default.
• W2155304353 hasConcept C187008535 @default.
• W2155304353 hasConcept C199539241 @default.
• W2155304353 hasConcept C2524010 @default.
• W2155304353 hasConcept C33923547 @default.
• W2155304353 hasConcept C41008148 @default.
• W2155304353 hasConcept C518677369 @default.
• W2155304353 hasConcept C90673727 @default.
• W2155304353 hasConcept C94625758 @default.
• W2155304353 hasConcept C98147612 @default.
• W2155304353 hasConceptScore W2155304353C10138342 @default.
• W2155304353 hasConceptScore W2155304353C112698675 @default.
• W2155304353 hasConceptScore W2155304353C129361004 @default.
• W2155304353 hasConceptScore W2155304353C136764020 @default.
• W2155304353 hasConceptScore W2155304353C137913393 @default.
• W2155304353 hasConceptScore W2155304353C144133560 @default.
• W2155304353 hasConceptScore W2155304353C162853370 @default.
• W2155304353 hasConceptScore W2155304353C17744445 @default.
• W2155304353 hasConceptScore W2155304353C187008535 @default.
• W2155304353 hasConceptScore W2155304353C199539241 @default.
• W2155304353 hasConceptScore W2155304353C2524010 @default.
• W2155304353 hasConceptScore W2155304353C33923547 @default.
• W2155304353 hasConceptScore W2155304353C41008148 @default.
• W2155304353 hasConceptScore W2155304353C518677369 @default.
• W2155304353 hasConceptScore W2155304353C90673727 @default.
• W2155304353 hasConceptScore W2155304353C94625758 @default.
• W2155304353 hasConceptScore W2155304353C98147612 @default.
• W2155304353 hasIssue "5" @default.
• W2155304353 hasLocation W21553043531 @default.
• W2155304353 hasOpenAccess W2155304353 @default.
• W2155304353 hasPrimaryLocation W21553043531 @default.
• W2155304353 hasRelatedWork W2045007867 @default.
• W2155304353 hasRelatedWork W2051123421 @default.
• W2155304353 hasRelatedWork W2147227834 @default.
• W2155304353 hasRelatedWork W2174438959 @default.
• W2155304353 hasRelatedWork W2363742886 @default.
• W2155304353 hasRelatedWork W2543545203 @default.
• W2155304353 hasRelatedWork W281246900 @default.

• next