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- W2155647103 abstract "This chapter examines the application of multiple data collection disciplines to solve data collection error and satisfy Six-Sigma quality standards. Overall, this technique delivers improved customer satisfaction and increased return on investment. Six-Sigma is a widely recognized, data-driven philosophy used by companies like Lockheed Martin, GE/AlliedSignal, Motorola, 3M, Dow and DuPont to drive management decisions and action across their organizations. Six-Sigma exercises clearly pointed out the data gathering and reporting process before the use of web technologies was impacted by many previously “uncontrollable” or “noise” “variables.” These variables created numerous ‘hidden rework loops’ that adversely affected process efficiency. The technological functions combine para- or metadata generated by the survey engine about the interviewing process itself with database information about the sample point and statistically predicted behaviors for that sample point. The data are then used to cue interviewer intervention in the survey process as necessary." @default.
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- W2155647103 date "2012-01-02" @default.
- W2155647103 modified "2023-09-26" @default.
- W2155647103 title "Improving Honeywell's Market Research: Combining Online Surveys, Traditional Interviewing Techniques and Web-based Reporting" @default.
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- W2155647103 doi "https://doi.org/10.1002/9781119208815.ch9" @default.
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