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• W2156209548 startingPage "643" @default.
• W2156209548 abstract "We provide a selective survey of empirical evidence on the effects as well as the drivers of persuasive communication. We consider persuasion directed at consumers, voters, donors, and investors. We organize our review around four questions. First, to what extent does persuasion affect the behavior of each of these groups? Second, what models best capture the response to persuasive communication? Third, what are persuaders' incentives, and what limits their ability to distort communications? Finally, what evidence exists on the way persuasion affects equilibrium outcomes in economics and politics?" @default.
• W2156209548 created "2016-06-24" @default.
• W2156209548 creator A5008542297 @default.
• W2156209548 creator A5042290292 @default.
• W2156209548 date "2010-09-04" @default.
• W2156209548 modified "2023-10-04" @default.
• W2156209548 title "Persuasion: Empirical Evidence" @default.
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• W2156209548 doi "https://doi.org/10.1146/annurev.economics.102308.124309" @default.
• W2156209548 hasPublicationYear "2010" @default.
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