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- W2156420030 abstract "Abstract The paper presents recomendations on how to enhance communications planning through new integration and media neutral planning techniques (open planning) linked to Integrated Marketing practice. The paper is based on best practice research in charity and commercial sectors, including NSPCC and National Trust. Copyright © 2005 John Wiley & Sons, Ltd." @default.
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- W2156420030 date "2005-05-01" @default.
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- W2156420030 title "Optimising communications for charity brand management" @default.
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- W2156420030 doi "https://doi.org/10.1002/nvsm.14" @default.
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