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- W2157148598 abstract "This paper tries to reveal the effects of the actual information society on services marketing in general, to clarify the cybermarketing concept (that interferes marketing and information technology), its premises and its possible advantages for the services organizations." @default.
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- W2157148598 date "2005-01-01" @default.
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- W2157148598 title "Cybermarketing and Business Performance in the Informational Society" @default.
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