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- W2157486429 abstract "This study is aimed at explori ng the contents, uses and gratificat ions of football club newspapers as an emerging phenomenon. The work is anchore d on the Uses and Gratifications theory and the media imperialism theory. Analysis of the conten ts of nine titles shows that the birth of these newspapers is evidence of an incr easing number of Nigerian footba ll fans shifting their support to foreign football clubs. The new media owners are simply responding to the forces of demand and supply with the central objec tive of meeting an unmet local need fo r good, professionally organised football. The implication is that even in Nigeria; news of foreign leagues is published by Nigerian citizens to draw readers away fr om local league, a development which is bound to affect negatively the nations sporting culture. The conclusion is that the fans will continue to patronise these newspapers so long as their needs for good football is not satisfied by any of the existing local newspapers, the obvious cultural implications notwithstanding ." @default.
- W2157486429 created "2016-06-24" @default.
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- W2157486429 date "2011-01-01" @default.
- W2157486429 modified "2023-09-26" @default.
- W2157486429 title "EUROPEAN FOOTBALL CLUB NEWSPAPERS IN NIGERIA: GRATIFICATIONS OR MEDIA IMPERIALISM?" @default.
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