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• W2157765479 abstract "Public opinion polls have long played an important role in the study and conduct of elections. In this essay, I outline the evolution of polling as used for three different functions in U.S. presidential elections: forecasting election outcomes, understanding voter behavior, and planning campaign strategy. Since the introduction of scientific polling in the 1936 election, technology has altered the way polls are used by the media, public, candidates, and scholars. Today, polls and surveys remain vital to electoral behavior and our understanding of it, but they are being increasingly supplemented or replaced by alternate measures and methods." @default.
• W2157765479 created "2016-06-24" @default.
• W2157765479 creator A5013262618 @default.
• W2157765479 date "2011-12-01" @default.
• W2157765479 modified "2023-10-02" @default.
• W2157765479 title "The Evolution of Election Polling in the United States" @default.
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• W2157765479 doi "https://doi.org/10.1093/poq/nfr054" @default.
• W2157765479 hasPublicationYear "2011" @default.
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