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- W21580356 abstract "Publisher Summary The training for effective use of the media is a very important part of work in health education. The mass media― radio, television and newspapers—have been long held interest for the ones concerned with health education. For transmitting a simple message, encouraging the acceptance of a norm of behavior and for reinforcing a straightforward lesson, the media have great potential. The health message is a complex one, which arises partly out of its personal nature, as its listeners will begin with some preconceived idea of how the particular message relates to them. There are three other media situations that require practical exercise under supervised conditions: (1) the live interview, (2) the prerecorded interview, and (3) the phonein." @default.
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- W21580356 date "1986-01-01" @default.
- W21580356 modified "2023-09-25" @default.
- W21580356 title "The Training of Health Professionals for Effective Use of Mass Media in Health Education" @default.
- W21580356 doi "https://doi.org/10.1016/b978-0-08-032000-7.50036-2" @default.
- W21580356 hasPublicationYear "1986" @default.
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