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• W2158067228 abstract "An experiment was conducted to examine the effects of using organizational spokespersons of ethnic backgrounds similar to or differentfrom possible stakeholders of a multinational organization. The investigation used a fictitious crisis in the United States and varied thehome country of the organization involved in the crisis (United States,Mexico, and Japan), as well as whether the organization used aspokesperson from its home country. Although the participant groupsdid not generally prefer similar spokespersons, path analyses foundthat the degree to which each participant identified with his or herown ethnic group affected spokesperson similarity ratings, which, inturn, predicted spokesperson credibility ratings. Additionally, theextent to which participants accepted the crisis response given by theorganization was predicted by spokesperson credibility ratings. Implications for multinational organizations experiencing a crisis in host,or foreign, countries are discussed." @default.
• W2158067228 created "2016-06-24" @default.
• W2158067228 creator A5071999509 @default.
• W2158067228 date "2002-07-01" @default.
• W2158067228 modified "2023-10-18" @default.
• W2158067228 title "When in Rome? The Effects of Spokesperson Ethnicity on Audience Evaluation of Crisis Communication" @default.
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• W2158067228 doi "https://doi.org/10.1177/002194360203900302" @default.
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