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• W2158252405 abstract "The Australian wine industry is currently experiencing a correction, ostensibly a victim of its own success. Some observers have concluded that prospects for the industry in the medium- to long-term are strong. However, a consortium of peak industry organizations recently called for more radical approaches to industry restructuring to protect its core viability. Against these uncertain prospects, this paper adopts a multidisciplinary approach to analyse the prospects for one of Australia's newest wine regions, New England Australia. We argue that despite the barriers to its development, a commercially sound course can be charted for New England Australia. This course is based on a regional strategic alliance featuring leadership, improved inter-industry cooperation, niche marketing and a branding strategy focused on what is unique to the region." @default.
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• W2158252405 date "2011-01-01" @default.
• W2158252405 modified "2023-09-27" @default.
• W2158252405 title "Latecomers: Charting a course for the wine industry in the New England Australia region" @default.
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