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- W2158352122 abstract "When brands join forces during a merger or acquisition, adopting an integrated, collaborative approach to rebranding can help to build brand value and manage corporate differences." @default.
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- W2158352122 date "2012-02-14" @default.
- W2158352122 modified "2023-09-28" @default.
- W2158352122 title "High Wire Act: Building Brand Value During an M&A Transition" @default.
- W2158352122 doi "https://doi.org/10.1111/j.1948-7169.2012.00167.x" @default.
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