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- W2158367062 abstract "We conducted a longitudinal process study of one firm's failed attempt to develop a new product. Our extensive data analysis suggests that teams in complex dynamic environments characterized by delays are subject to multiple filters that blur their perception of actual project performance. Consequently, teams do not realize their projects are in trouble and repeatedly fall into a decision trap in which they stretch current project stages at the expense of future stages. This slowly and gradually reduces the likelihood of project success. However, because of the information filters, teams fail to notice what is happening until it is too late" @default.
- W2158367062 created "2016-06-24" @default.
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- W2158367062 date "2013-02-01" @default.
- W2158367062 modified "2023-10-02" @default.
- W2158367062 title "Anatomy of a Decision Trap in Complex New Product Development Projects" @default.
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- W2158367062 doi "https://doi.org/10.5465/amj.2010.0742" @default.
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