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- W2158367413 abstract "The Beef Promotion and Research Act of 1985 led to significant increases in the generic promotion of beef in the United States. Widely familiar television advertising campaigns. distributed throlgh national television networks, have been among the most visible outgrowths of this vigorous promotional effort. This study reports the results of econometric analysis of fresh beef consumption data for households participating in a controlled, experimental investigation of the television advertising's effects on beef demand. While factors such as price, income and household demographics are shown to be significant determinants of fresh beef purchases, the advertising campaigns apparently did not increase, and may even have decreased, the panelists' demand for beef. La Loi américaine sur la promotion et sur la recherche sur la viande bovine (1985) a entrainé un accroissement significatif de la promotion du boeuf aux États-Unis. Des campagnes télévisées de publicité très suivies, réparties sur les grands réseaux de télévision du pays, ont été I'un des aspects les plus visibles de ces vigoureux programmes de promotion. L'étude fait rapport sur les résultats d'une analyse économétrique de la consommation de boeuf frais chez les ménages participant à une enqueCte expérimentale, controClée, sur les effets de la publicité télévisée sur la demande de boeuf. Alors que des facteurs comme le prix, les revenus et la structure des ménages se réevèlent comme des déterminants importants des achats de viande de boeuf, les campagnes publicitaires ne semblent pas avoir accrula demande chez les foyers participants; ils l'auraient meCme dans certains cas diminuée." @default.
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- W2158367413 date "1992-07-01" @default.
- W2158367413 modified "2023-09-27" @default.
- W2158367413 title "Television Advertising and Beef Demand: An Econometric Analysis of “Split-Cable” Household Panel Scanner Data" @default.
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- W2158367413 doi "https://doi.org/10.1111/j.1744-7976.1992.tb03694.x" @default.
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