Matches in SemOpenAlex for { <https://semopenalex.org/work/W2158624938> ?p ?o ?g. }
Showing items 1 to 89 of
89
with 100 items per page.
- W2158624938 endingPage "54" @default.
- W2158624938 startingPage "42" @default.
- W2158624938 abstract "The primary purpose of this study was to examine Division I-A collegiate athletic marketing directors’ current sport marketing strategies; the secondary purpose of this study was to determine if there is an evaluation component of such marketing strategies, and to assess if a need exists for research specialists to assist in the athletic marketing evaluation processes. Surveys were mailed to 329 Division I-A athletic marketing directors and 136 were returned for a 41.3% response rate. Half-time promotions, brochures, local business sponsors, radio advertisements, game giveaways, newspaper advertisements, and internet advertisements were used 90% or more of those surveyed. Of those respondents, 68% felt good at developing and implementing new marketing strategies, while 62% said they often evaluate their marketing strategies. Moreover, 54% of athletic marketing directors believe they are competent in designing and implementing a statistically sound form of measurement for their marketing strategies. It was noted that only 22% of Division I-A athletic marketing directors use research consultants." @default.
- W2158624938 created "2016-06-24" @default.
- W2158624938 creator A5023005352 @default.
- W2158624938 creator A5043813316 @default.
- W2158624938 creator A5060568257 @default.
- W2158624938 creator A5084697304 @default.
- W2158624938 creator A5087051156 @default.
- W2158624938 date "2011-01-01" @default.
- W2158624938 modified "2023-09-24" @default.
- W2158624938 title "Analysis of collegiate athletic marketing strategies and evaluation processes." @default.
- W2158624938 cites W1554601206 @default.
- W2158624938 cites W1563644873 @default.
- W2158624938 cites W191145314 @default.
- W2158624938 cites W2002494658 @default.
- W2158624938 cites W2007938763 @default.
- W2158624938 cites W2117980102 @default.
- W2158624938 cites W2146857523 @default.
- W2158624938 cites W2165599393 @default.
- W2158624938 cites W2232762946 @default.
- W2158624938 cites W574835994 @default.
- W2158624938 hasPublicationYear "2011" @default.
- W2158624938 type Work @default.
- W2158624938 sameAs 2158624938 @default.
- W2158624938 citedByCount "3" @default.
- W2158624938 countsByYear W21586249382016 @default.
- W2158624938 crossrefType "journal-article" @default.
- W2158624938 hasAuthorship W2158624938A5023005352 @default.
- W2158624938 hasAuthorship W2158624938A5043813316 @default.
- W2158624938 hasAuthorship W2158624938A5060568257 @default.
- W2158624938 hasAuthorship W2158624938A5084697304 @default.
- W2158624938 hasAuthorship W2158624938A5087051156 @default.
- W2158624938 hasConcept C112698675 @default.
- W2158624938 hasConcept C144133560 @default.
- W2158624938 hasConcept C146937435 @default.
- W2158624938 hasConcept C162853370 @default.
- W2158624938 hasConcept C17744445 @default.
- W2158624938 hasConcept C192975520 @default.
- W2158624938 hasConcept C201280247 @default.
- W2158624938 hasConcept C39453970 @default.
- W2158624938 hasConcept C39549134 @default.
- W2158624938 hasConcept C48891531 @default.
- W2158624938 hasConcept C545824763 @default.
- W2158624938 hasConcept C54649085 @default.
- W2158624938 hasConcept C93032411 @default.
- W2158624938 hasConcept C98495876 @default.
- W2158624938 hasConceptScore W2158624938C112698675 @default.
- W2158624938 hasConceptScore W2158624938C144133560 @default.
- W2158624938 hasConceptScore W2158624938C146937435 @default.
- W2158624938 hasConceptScore W2158624938C162853370 @default.
- W2158624938 hasConceptScore W2158624938C17744445 @default.
- W2158624938 hasConceptScore W2158624938C192975520 @default.
- W2158624938 hasConceptScore W2158624938C201280247 @default.
- W2158624938 hasConceptScore W2158624938C39453970 @default.
- W2158624938 hasConceptScore W2158624938C39549134 @default.
- W2158624938 hasConceptScore W2158624938C48891531 @default.
- W2158624938 hasConceptScore W2158624938C545824763 @default.
- W2158624938 hasConceptScore W2158624938C54649085 @default.
- W2158624938 hasConceptScore W2158624938C93032411 @default.
- W2158624938 hasConceptScore W2158624938C98495876 @default.
- W2158624938 hasLocation W21586249381 @default.
- W2158624938 hasOpenAccess W2158624938 @default.
- W2158624938 hasPrimaryLocation W21586249381 @default.
- W2158624938 hasRelatedWork W13498020 @default.
- W2158624938 hasRelatedWork W2041802830 @default.
- W2158624938 hasRelatedWork W2057281146 @default.
- W2158624938 hasRelatedWork W2156247810 @default.
- W2158624938 hasRelatedWork W2216806461 @default.
- W2158624938 hasRelatedWork W2314074311 @default.
- W2158624938 hasRelatedWork W2314880976 @default.
- W2158624938 hasRelatedWork W2357478367 @default.
- W2158624938 hasRelatedWork W2372997101 @default.
- W2158624938 hasRelatedWork W2393525900 @default.
- W2158624938 hasRelatedWork W2510417090 @default.
- W2158624938 hasRelatedWork W2616088507 @default.
- W2158624938 hasRelatedWork W3036174435 @default.
- W2158624938 hasRelatedWork W3044804286 @default.
- W2158624938 hasRelatedWork W3131227614 @default.
- W2158624938 hasRelatedWork W614191402 @default.
- W2158624938 hasRelatedWork W620971437 @default.
- W2158624938 hasRelatedWork W624061237 @default.
- W2158624938 hasRelatedWork W753602807 @default.
- W2158624938 hasRelatedWork W2461687650 @default.
- W2158624938 hasVolume "2011" @default.
- W2158624938 isParatext "false" @default.
- W2158624938 isRetracted "false" @default.
- W2158624938 magId "2158624938" @default.
- W2158624938 workType "article" @default.