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- W2159590680 abstract "It is broadly expected that customer satisfaction (CS) influences customer revenues (CR), but there is little evidence for the corresponding hypothesis. If CS influences CR, there must be a relation between CS at time t = 0 and CR at time t > 0. We developed a statistical model representing this relation, which we tested in a longitudinal study using person-level data (N = 1682) from a Dutch retail bank. We found that CS had a positive effect on CR with 1-year and 2-year time lags. These results support the hypothesis that CS influences CR." @default.
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- W2159590680 date "2012-10-01" @default.
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- W2159590680 title "An empirical study into the influence of customer satisfaction on customer revenues" @default.
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- W2159590680 doi "https://doi.org/10.1080/02642069.2011.574279" @default.
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