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- W2159713281 abstract "Tourism is one of the most dynamic and fastest growing global industries. Brand image of a tourist destination is important to attract tourists. Sudden calamities highly affect the brand image of tourist destinations; recently several destinations were found with declined brand images following massive calamities. Maintaining a positive brand image is challenging due to external fluctuations and because decision making depends on individual motives. Travelers’ destination decisions are attained after trading-off personal and destination attributes. It is complex and could be unreliable depending on available information sources. A Tourist Destination Branding Index (TDBI) which incorporates a weighted combination of destination attributes is therefore worthwhile. This paper explains TDBI, based on the Total Utility Value (TUV) of a destination. A visual representation of brand image fluctuation with disasters is meaningful for tourists as well as tourism planners for decision making and destination management." @default.
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- W2159713281 date "2007-01-01" @default.
- W2159713281 modified "2023-09-28" @default.
- W2159713281 title "A VISUALIZATION OF THE IMPACT OF DISASTERS TO INTERNATIONAL TOURISM USING TOURIST DESTINATION BRANDING INDEX" @default.
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- W2159713281 doi "https://doi.org/10.11175/eastpro.2007.0.164.0" @default.
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