Matches in SemOpenAlex for { <https://semopenalex.org/work/W2160649177> ?p ?o ?g. }
Showing items 1 to 81 of
81
with 100 items per page.
- W2160649177 abstract "As search engines, social networks, and the World Wide Web become more popular and widely used, online advertising turns into a very profitable industry. Individuals and companies promote their products or services in search engines through textual ads, alongside the organic search results triggered by a specific query. For this purpose, advertisers must create advertising campaigns. The development of these campaigns is a laborious task involving significant human resources and expertise. In this paper we propose a system for multiword keyword recommendations in the context of developing a web advertising campaign in a semiautomatic manner. Given a landing page, the system extracts relevant terms consisted of two or three words to match a potential search query. Furthermore, it proposes the most relevant keywords and other suggested terms that do not exist in the landing page text using search result snippets. In addition, we present blind testing experiments on real world data indicating that our approach outperforms prominent existing industrial solutions in most of the cases." @default.
- W2160649177 created "2016-06-24" @default.
- W2160649177 creator A5057695979 @default.
- W2160649177 creator A5079140339 @default.
- W2160649177 date "2011-07-01" @default.
- W2160649177 modified "2023-10-17" @default.
- W2160649177 title "Multiword Keyword Recommendation System for Online Advertising" @default.
- W2160649177 cites W1590414259 @default.
- W2160649177 cites W1657185877 @default.
- W2160649177 cites W2053135957 @default.
- W2160649177 cites W2111748568 @default.
- W2160649177 cites W2123198781 @default.
- W2160649177 cites W2154463588 @default.
- W2160649177 cites W3122305203 @default.
- W2160649177 cites W3125251328 @default.
- W2160649177 doi "https://doi.org/10.1109/asonam.2011.70" @default.
- W2160649177 hasPublicationYear "2011" @default.
- W2160649177 type Work @default.
- W2160649177 sameAs 2160649177 @default.
- W2160649177 citedByCount "18" @default.
- W2160649177 countsByYear W21606491772012 @default.
- W2160649177 countsByYear W21606491772013 @default.
- W2160649177 countsByYear W21606491772014 @default.
- W2160649177 countsByYear W21606491772015 @default.
- W2160649177 countsByYear W21606491772016 @default.
- W2160649177 countsByYear W21606491772017 @default.
- W2160649177 countsByYear W21606491772018 @default.
- W2160649177 countsByYear W21606491772019 @default.
- W2160649177 countsByYear W21606491772021 @default.
- W2160649177 crossrefType "proceedings-article" @default.
- W2160649177 hasAuthorship W2160649177A5057695979 @default.
- W2160649177 hasAuthorship W2160649177A5079140339 @default.
- W2160649177 hasConcept C110875604 @default.
- W2160649177 hasConcept C127413603 @default.
- W2160649177 hasConcept C136764020 @default.
- W2160649177 hasConcept C151730666 @default.
- W2160649177 hasConcept C164120249 @default.
- W2160649177 hasConcept C201995342 @default.
- W2160649177 hasConcept C23123220 @default.
- W2160649177 hasConcept C2779343474 @default.
- W2160649177 hasConcept C2780451532 @default.
- W2160649177 hasConcept C2988412617 @default.
- W2160649177 hasConcept C41008148 @default.
- W2160649177 hasConcept C512338625 @default.
- W2160649177 hasConcept C70133500 @default.
- W2160649177 hasConcept C86803240 @default.
- W2160649177 hasConcept C97854310 @default.
- W2160649177 hasConceptScore W2160649177C110875604 @default.
- W2160649177 hasConceptScore W2160649177C127413603 @default.
- W2160649177 hasConceptScore W2160649177C136764020 @default.
- W2160649177 hasConceptScore W2160649177C151730666 @default.
- W2160649177 hasConceptScore W2160649177C164120249 @default.
- W2160649177 hasConceptScore W2160649177C201995342 @default.
- W2160649177 hasConceptScore W2160649177C23123220 @default.
- W2160649177 hasConceptScore W2160649177C2779343474 @default.
- W2160649177 hasConceptScore W2160649177C2780451532 @default.
- W2160649177 hasConceptScore W2160649177C2988412617 @default.
- W2160649177 hasConceptScore W2160649177C41008148 @default.
- W2160649177 hasConceptScore W2160649177C512338625 @default.
- W2160649177 hasConceptScore W2160649177C70133500 @default.
- W2160649177 hasConceptScore W2160649177C86803240 @default.
- W2160649177 hasConceptScore W2160649177C97854310 @default.
- W2160649177 hasLocation W21606491771 @default.
- W2160649177 hasLocation W21606491772 @default.
- W2160649177 hasLocation W21606491773 @default.
- W2160649177 hasOpenAccess W2160649177 @default.
- W2160649177 hasPrimaryLocation W21606491771 @default.
- W2160649177 hasRelatedWork W1551421219 @default.
- W2160649177 hasRelatedWork W2133375222 @default.
- W2160649177 hasRelatedWork W2334894004 @default.
- W2160649177 hasRelatedWork W2466354565 @default.
- W2160649177 hasRelatedWork W2533706070 @default.
- W2160649177 hasRelatedWork W2913055349 @default.
- W2160649177 hasRelatedWork W3150755883 @default.
- W2160649177 hasRelatedWork W879130051 @default.
- W2160649177 hasRelatedWork W2186487484 @default.
- W2160649177 hasRelatedWork W2913109148 @default.
- W2160649177 isParatext "false" @default.
- W2160649177 isRetracted "false" @default.
- W2160649177 magId "2160649177" @default.
- W2160649177 workType "article" @default.