Matches in SemOpenAlex for { <https://semopenalex.org/work/W2161271063> ?p ?o ?g. }
Showing items 1 to 98 of
98
with 100 items per page.
- W2161271063 endingPage "14" @default.
- W2161271063 startingPage "1" @default.
- W2161271063 abstract "Introduction. The objective of this research was to prove that implementing search engine optimisation elements that are in contradiction to Website usability attributes is essential to improve rankings. Method. Three Websites were use: the control Website was used for benchmarking purposes; the experimental Website was created to conduct additional experiments for Website usability and triangulation purposes; and experimental Website two integrated all on-page search engine optimisation elements but ignoring all contradictory Website usability attributes. Analysis. Quantative statistical analysis was conducted on the data by means of the univariate analysis of variance test, the linear regression analysis and the Kruskal-Wallis test. Results. Experiments indicated that the implementation of search engine optimisation elements is essential to improve rankings and that Website usability attributes are essential to increase conversions (such as purchases) and thus return on investment. Conclusions. We confirm that on-page search engine optimisation elements have a direct impact on how commercial search engines interpret Web pages in terms of ranking. Secondly, search engine optimisation elements that are in contradiction to Website usability were identified. Finally, we conclude that the application of both search engine optimisation elements and Website usability attributes are essential for maximising conversion generation." @default.
- W2161271063 created "2016-06-24" @default.
- W2161271063 creator A5011455001 @default.
- W2161271063 creator A5078522593 @default.
- W2161271063 date "2011-09-01" @default.
- W2161271063 modified "2023-09-27" @default.
- W2161271063 title "Search engine optimisation versus website usability: Conflicting requirements?" @default.
- W2161271063 cites W1485570065 @default.
- W2161271063 cites W1520353848 @default.
- W2161271063 cites W1526368428 @default.
- W2161271063 cites W1532348712 @default.
- W2161271063 cites W1541052903 @default.
- W2161271063 cites W1575645407 @default.
- W2161271063 cites W1581515278 @default.
- W2161271063 cites W1593740462 @default.
- W2161271063 cites W1725252655 @default.
- W2161271063 cites W1970983880 @default.
- W2161271063 cites W1983717682 @default.
- W2161271063 cites W1989446284 @default.
- W2161271063 cites W1999360847 @default.
- W2161271063 cites W2016499142 @default.
- W2161271063 cites W2020716740 @default.
- W2161271063 cites W2044102057 @default.
- W2161271063 cites W2059586463 @default.
- W2161271063 cites W2081680468 @default.
- W2161271063 cites W2082661066 @default.
- W2161271063 cites W2085433113 @default.
- W2161271063 cites W2095478124 @default.
- W2161271063 cites W2248908455 @default.
- W2161271063 cites W2272096322 @default.
- W2161271063 cites W3125094476 @default.
- W2161271063 cites W562740904 @default.
- W2161271063 cites W74578451 @default.
- W2161271063 cites W2170414168 @default.
- W2161271063 hasPublicationYear "2011" @default.
- W2161271063 type Work @default.
- W2161271063 sameAs 2161271063 @default.
- W2161271063 citedByCount "2" @default.
- W2161271063 countsByYear W21612710632016 @default.
- W2161271063 countsByYear W21612710632021 @default.
- W2161271063 crossrefType "journal-article" @default.
- W2161271063 hasAuthorship W2161271063A5011455001 @default.
- W2161271063 hasAuthorship W2161271063A5078522593 @default.
- W2161271063 hasConcept C107457646 @default.
- W2161271063 hasConcept C136764020 @default.
- W2161271063 hasConcept C14838553 @default.
- W2161271063 hasConcept C164120249 @default.
- W2161271063 hasConcept C170130773 @default.
- W2161271063 hasConcept C178218473 @default.
- W2161271063 hasConcept C189430467 @default.
- W2161271063 hasConcept C23123220 @default.
- W2161271063 hasConcept C23456302 @default.
- W2161271063 hasConcept C41008148 @default.
- W2161271063 hasConcept C4237393 @default.
- W2161271063 hasConcept C97854310 @default.
- W2161271063 hasConceptScore W2161271063C107457646 @default.
- W2161271063 hasConceptScore W2161271063C136764020 @default.
- W2161271063 hasConceptScore W2161271063C14838553 @default.
- W2161271063 hasConceptScore W2161271063C164120249 @default.
- W2161271063 hasConceptScore W2161271063C170130773 @default.
- W2161271063 hasConceptScore W2161271063C178218473 @default.
- W2161271063 hasConceptScore W2161271063C189430467 @default.
- W2161271063 hasConceptScore W2161271063C23123220 @default.
- W2161271063 hasConceptScore W2161271063C23456302 @default.
- W2161271063 hasConceptScore W2161271063C41008148 @default.
- W2161271063 hasConceptScore W2161271063C4237393 @default.
- W2161271063 hasConceptScore W2161271063C97854310 @default.
- W2161271063 hasIssue "3" @default.
- W2161271063 hasLocation W21612710631 @default.
- W2161271063 hasOpenAccess W2161271063 @default.
- W2161271063 hasPrimaryLocation W21612710631 @default.
- W2161271063 hasRelatedWork W1562513652 @default.
- W2161271063 hasRelatedWork W1971153074 @default.
- W2161271063 hasRelatedWork W1971256825 @default.
- W2161271063 hasRelatedWork W1983013518 @default.
- W2161271063 hasRelatedWork W2019720319 @default.
- W2161271063 hasRelatedWork W2259919700 @default.
- W2161271063 hasRelatedWork W2296107767 @default.
- W2161271063 hasRelatedWork W2335273801 @default.
- W2161271063 hasRelatedWork W2358070168 @default.
- W2161271063 hasRelatedWork W2360268789 @default.
- W2161271063 hasRelatedWork W2377352297 @default.
- W2161271063 hasRelatedWork W2925352461 @default.
- W2161271063 hasRelatedWork W3041029083 @default.
- W2161271063 hasRelatedWork W3143103766 @default.
- W2161271063 hasRelatedWork W403536488 @default.
- W2161271063 hasRelatedWork W1624949704 @default.
- W2161271063 hasRelatedWork W2602285379 @default.
- W2161271063 hasRelatedWork W2738059518 @default.
- W2161271063 hasRelatedWork W2751687998 @default.
- W2161271063 hasRelatedWork W2876048689 @default.
- W2161271063 hasVolume "16" @default.
- W2161271063 isParatext "false" @default.
- W2161271063 isRetracted "false" @default.
- W2161271063 magId "2161271063" @default.
- W2161271063 workType "article" @default.