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• W2163072405 startingPage "27" @default.
• W2163072405 abstract "The heads of marketing and promotion for major professional and university sport organizations were asked to rate the relative importance of 19 marketing objectives on a 5-point Likert scale; 164 responded. Factor analysis resulted in the creation of six factors: player quality, community image of team, entertainment value of sport, team marketing, team as a contender, and attractiveness of game location. ANOVA, Tukey, and student t tests used on the data resulted in significant differences between leagues for the two factors of community image of team and entertainment value of sport. Professional teams favored 5 of 6 objectives over university teams: value of ticket price, entertainment value of the sport, image of the team, community-oriented nature of the team, and availability of athletes for community events." @default.
• W2163072405 created "2016-06-24" @default.
• W2163072405 creator A5072027956 @default.
• W2163072405 creator A5076374701 @default.
• W2163072405 date "1992-01-01" @default.
• W2163072405 modified "2023-09-26" @default.
• W2163072405 title "Marketing Objectives of Professional and University Sport Organizations" @default.
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• W2163072405 doi "https://doi.org/10.1123/jsm.6.1.27" @default.
• W2163072405 hasPublicationYear "1992" @default.
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