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- W2164478082 abstract "Our European landscapes are much appreciated by tourists. Agricultural entrepreneurs try to profit from the landscape through multifunctional activities such as agri-tourism. Regional brands and labels are a new direction for sustainable rural development. In the Netherlands, the representatives of a regional brand requested the development of a new type of certificating system, not for products or production systems but for enterprises. In this paper we describe a new instrument that allows different enterprises to show, in a transparent way, how they contribute to the quality of the region in terms of sustainability and social services. A simple diagram communicates the results and invites people to discuss the outcomes and possible improvements. The instrument was modified for a group of estates that seek new methods to bring their social services and contributions into the spotlights, in order to raise public and political support for their activities. We describe the development of the instrument and the lessons learned from that. We aim to accommodate the instrument to a wider range of stakeholders and invite cooperation with parties with similar approaches." @default.
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- W2164478082 date "2012-01-01" @default.
- W2164478082 modified "2023-09-27" @default.
- W2164478082 title "An instrument to communicate social services in (regional) branding" @default.
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