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- W2165320272 abstract "As one of the core modules for MA Marketing course, the module ‘International Marketing’ (MKP001N) is offered to postgraduate students in both autumn and spring semesters. The module focuses on practical application of international marketing concepts and it also provides useful insights for students who choose a dissertation topics related to international marketing. This paper outlines the process and outcomes of an evaluation of this module, and suggests options for improving or redesigning the module." @default.
- W2165320272 created "2016-06-24" @default.
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- W2165320272 date "2010-01-01" @default.
- W2165320272 modified "2023-09-27" @default.
- W2165320272 title "Evaluation and re-design of the module 'International Marketing' : an exploratory study" @default.
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- W2165320272 hasPublicationYear "2010" @default.
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