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• W2165506956 abstract "Background: In the Canary Islands, HPV vaccine was introduced in the immunization schedule in January 2008, targeted at girls who met 14 years. The incorporation of this vaccine was accompanied by an intense debate, as several health questioned the appropriateness of this measure. Subsequently, on 6 February, the Ministry of Health of Valencia informed the Ministry of Health and the existence of two possible cases of serious adverse effects in children vaccinated in their territory with this vaccine. Among others, the se factors determined that the coverage achieved in the Canary Islands during the years 2008, 2009 and 2010 (72.3%, 68% and 69.4%) were lower than expected. That is why we designed a recruitment campaign, which was called: “If you meet the 012 14 Set yourself” (The 012 is a telephone information), which began in 2011 and spread in media closest to the target population, that is, in Social Networks. We present the results of acceptance obtained a month after the start of campaign Methods: We chose to perform three of the se networks: My space: being the lea ding network for users between 14-25 years. Facebook: to be the lea ding network for users between 24-45 years and Youtube, because the age group that was targeted by the campaign, he spends much time per day watching and listening to the videos on this network. Also distributed 5,000 posters and 50,000 leaflets to secondary schools and health centers Islands Results: One month after the campaign began the number of active users was of 1,204, this means that there ad and access the daily profile. Of these 84 visits were voluntarily affiliated users. Given the nature of this campaign, users have be come affiliated with a 6.97% indicating good acceptance and return. The purchase of advertising reported that the ad created, was seen by 1,200,000 people. At least 212 people were interested in this advertising. Conclusion: We estimate that the campaign has worked well as an information of those interested." @default.
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• W2165506956 date "2012-06-01" @default.
• W2165506956 modified "2023-10-05" @default.
• W2165506956 title "HPV vaccine coverage and social networks as tools for improvement" @default.
• W2165506956 doi "https://doi.org/10.1016/j.ijid.2012.05.990" @default.
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