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- W2166205951 abstract "New, competitive market conditions, where companies need to fight for their survival, rendered evident that building and managing relationships with customers is vital. At the basis of every long term relationship lies the customer satisfaction. In the service area the construct of satisfaction is bound to the interaction with the service provider, conferring to the evalua- tion even greater importance. This paper offers an approach to the customer satisfaction evalua- tion in the banking services, with focus on a Romanian bank." @default.
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- W2166205951 date "2010-01-01" @default.
- W2166205951 modified "2023-09-22" @default.
- W2166205951 title "EVALUATING CUSTOMER SATISFACTION IN BANKING SERVICES" @default.
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