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• W2166257485 abstract "This article examines current business communication education in higher education, particularly in regard to English as a global language. The discussion is situated at the intersection of business communication, intercultural communication, and internationalization of higher education, and the article draws on research from all three fields. The article questions why not enough use is being made of existing cultural diversity in university classrooms, and it suggests a variety of pedagogical strategies which will enable teachers to build on the cultural and linguistic strengths of their students to develop intercultural communication competence. These new directions for intercultural business communication will equip business graduates to operate successfully in a globalized world. This paper examines current business communication education at higher education, particularly in regard to the use of “English as a global language” (Crystal, 1997). The discussion draws on the findings of two case studies undertaken for doctoral research (Briguglio, 2005), which identified some quite specific skills in regard to the use of English as a global language for a business context. One case study was based on observation in two multinational companies and the other on research undertaken with a class of undergraduate business students. The analysis of the language practices in two multinational companies, one in Malaysia and the other in Hong Kong, provided insights into the way “global English” is used and identified the sorts of intercultural communication skills graduates would need to operate successfully in such contexts. The case study undertaken with a typical business class in an Australian higher education institution sought to establish whether students were developing the identified intercultural communication skills in the course of their studies. This case study showed that while students are equipped with quite sound knowledge of cultural and linguistic matters, they may not have the necessary intercultural communication skills to enable them to work effectively in multinational teams. The student case study also showed that deliberate intervention to raise awareness of cultural and linguistic issues can be effective in developing students’ intercultural communication skills. This article draws a link between business communication, intercultural communication, and internationalization of higher education. The article will briefly examine the effects of globalization and internationalization in education, and it will discuss how they might impact on future business communication education at the higher education level. More particularly, it will indicate directions for intercultural business communication, which, coupled" @default.
• W2166257485 created "2016-06-24" @default.
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• W2166257485 date "2007-01-01" @default.
• W2166257485 modified "2023-09-26" @default.
• W2166257485 title "Educating the Business Graduate of the 21st Century: Communication for a Globalized World" @default.
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