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- W2166320147 abstract "This research examines a focus on time versus money can lead to two distinct mindsets that impact consumers' willingness to to charitable causes. The results of three experiments, conducted both in the lab and in the field, reveal that asking individuals to think about how much time they would like to donate (versus how much money they would like to donate) to a charity increases the amount that they ultimately to the charity. Fueling this effect are differential mindsets activated by time versus money. Implications for the research on time, money and emotional well-being are discussed." @default.
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- W2166320147 date "2008-01-01" @default.
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- W2166320147 title "The Happiness of Giving: The Time-Ask Effect" @default.
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- W2166320147 doi "https://doi.org/10.2139/ssrn.1292548" @default.
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