Matches in SemOpenAlex for { <https://semopenalex.org/work/W2166778049> ?p ?o ?g. }
- W2166778049 endingPage "44" @default.
- W2166778049 startingPage "21" @default.
- W2166778049 abstract "This article responds to the identified considerations and gaps in existing research on the way a new idea is transformed into a market-accepted new product. Utilizing the findings of an extensive theoretical analysis and empirical investigation on the subject, this research studies new product development within a wider strategic marketing context. The research interrelates three different perspectives: the process-defining perspective, that identifies and refines the managerial implications and theoretical considerations; the value-defining perspective, which investigates the various types and stakeholders of value; and the context-defining (contemporary consumer behavior and strategic marketing) perspective, which positions the entire innovation process within the comprehensive set of environmental and organizational processes and factors. The article concludes with the development of a preliminary Contemporary Strategic Framework for New Product Development. The framework answers the various theoretic..." @default.
- W2166778049 created "2016-06-24" @default.
- W2166778049 creator A5013013296 @default.
- W2166778049 creator A5029036361 @default.
- W2166778049 creator A5051068209 @default.
- W2166778049 creator A5071585750 @default.
- W2166778049 date "2012-01-01" @default.
- W2166778049 modified "2023-09-25" @default.
- W2166778049 title "A Preliminary Strategic Marketing Framework for New Product Development" @default.
- W2166778049 cites W1240798365 @default.
- W2166778049 cites W1534272540 @default.
- W2166778049 cites W1535129021 @default.
- W2166778049 cites W1564250761 @default.
- W2166778049 cites W1964362969 @default.
- W2166778049 cites W1981669642 @default.
- W2166778049 cites W1986344532 @default.
- W2166778049 cites W1987489553 @default.
- W2166778049 cites W2000344077 @default.
- W2166778049 cites W2005123281 @default.
- W2166778049 cites W2008181509 @default.
- W2166778049 cites W2014459533 @default.
- W2166778049 cites W2018512539 @default.
- W2166778049 cites W2019688489 @default.
- W2166778049 cites W2023416364 @default.
- W2166778049 cites W2036063909 @default.
- W2166778049 cites W2038081729 @default.
- W2166778049 cites W2038696820 @default.
- W2166778049 cites W2041726209 @default.
- W2166778049 cites W2043070498 @default.
- W2166778049 cites W2050698050 @default.
- W2166778049 cites W2068955020 @default.
- W2166778049 cites W2070314254 @default.
- W2166778049 cites W2073699861 @default.
- W2166778049 cites W2081053894 @default.
- W2166778049 cites W2081682728 @default.
- W2166778049 cites W2127925602 @default.
- W2166778049 cites W2130333935 @default.
- W2166778049 cites W2137197909 @default.
- W2166778049 cites W2139536040 @default.
- W2166778049 cites W2143830058 @default.
- W2166778049 cites W2162088212 @default.
- W2166778049 cites W2167142086 @default.
- W2166778049 cites W2167479009 @default.
- W2166778049 cites W2315976467 @default.
- W2166778049 cites W2482103824 @default.
- W2166778049 cites W2503300597 @default.
- W2166778049 cites W637400079 @default.
- W2166778049 doi "https://doi.org/10.1080/15475778.2012.650108" @default.
- W2166778049 hasPublicationYear "2012" @default.
- W2166778049 type Work @default.
- W2166778049 sameAs 2166778049 @default.
- W2166778049 citedByCount "39" @default.
- W2166778049 countsByYear W21667780492012 @default.
- W2166778049 countsByYear W21667780492013 @default.
- W2166778049 countsByYear W21667780492014 @default.
- W2166778049 countsByYear W21667780492015 @default.
- W2166778049 countsByYear W21667780492016 @default.
- W2166778049 countsByYear W21667780492017 @default.
- W2166778049 countsByYear W21667780492018 @default.
- W2166778049 countsByYear W21667780492019 @default.
- W2166778049 countsByYear W21667780492020 @default.
- W2166778049 countsByYear W21667780492021 @default.
- W2166778049 countsByYear W21667780492022 @default.
- W2166778049 crossrefType "journal-article" @default.
- W2166778049 hasAuthorship W2166778049A5013013296 @default.
- W2166778049 hasAuthorship W2166778049A5029036361 @default.
- W2166778049 hasAuthorship W2166778049A5051068209 @default.
- W2166778049 hasAuthorship W2166778049A5071585750 @default.
- W2166778049 hasConcept C144133560 @default.
- W2166778049 hasConcept C162853370 @default.
- W2166778049 hasConcept C192975520 @default.
- W2166778049 hasConcept C19351080 @default.
- W2166778049 hasConcept C195094911 @default.
- W2166778049 hasConcept C2524010 @default.
- W2166778049 hasConcept C33923547 @default.
- W2166778049 hasConcept C545102676 @default.
- W2166778049 hasConcept C90673727 @default.
- W2166778049 hasConceptScore W2166778049C144133560 @default.
- W2166778049 hasConceptScore W2166778049C162853370 @default.
- W2166778049 hasConceptScore W2166778049C192975520 @default.
- W2166778049 hasConceptScore W2166778049C19351080 @default.
- W2166778049 hasConceptScore W2166778049C195094911 @default.
- W2166778049 hasConceptScore W2166778049C2524010 @default.
- W2166778049 hasConceptScore W2166778049C33923547 @default.
- W2166778049 hasConceptScore W2166778049C545102676 @default.
- W2166778049 hasConceptScore W2166778049C90673727 @default.
- W2166778049 hasIssue "1" @default.
- W2166778049 hasLocation W21667780491 @default.
- W2166778049 hasOpenAccess W2166778049 @default.
- W2166778049 hasPrimaryLocation W21667780491 @default.
- W2166778049 hasRelatedWork W1988992011 @default.
- W2166778049 hasRelatedWork W1989008143 @default.
- W2166778049 hasRelatedWork W2032696447 @default.
- W2166778049 hasRelatedWork W2040651889 @default.
- W2166778049 hasRelatedWork W2095433367 @default.
- W2166778049 hasRelatedWork W2158939175 @default.
- W2166778049 hasRelatedWork W2362747708 @default.
- W2166778049 hasRelatedWork W2803554460 @default.