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• W2167388490 abstract "I am grateful for the opportunity to comment on the wisdom that social psychology has to offer to society at large. It is a challenging task, given the vast amount of knowledge the field has accumulated in its 60 or so years as an experimental science. As noted by Ross and Nisbett (1991), social psychology is unique in changing the lives of people who study it, because so much of what we investigate has implications for how we interact with others and get to know ourselves (Wilson, 2002). When I teach introductory social psychology I try to convey these practical lessons. On the 1st day of class I tell the students that my goal is ambitious: to change the way in which they view the world and live their lives. I am sure I do not succeed with every student, but given the implications of social psychological research findings for everyday living, I hope I do with at least a few. On the last day of class I present a list of the 15 top practical lessons offered by social psychology, grouped into three categories: dealing with and understanding others (e.g., “have high expectations for others,” based on research on the self-fulfilling prophecy); managing our own lives (e.g., “act how you want to be,” based on research on self-perception theory), and child rearing practices (e.g., “don’t overdo punishments and rewards, use minimally sufficient justifications,” based on research on dissonance theory and attribution theory). I have thought at some length about which of these lessons I want to expand on here. In the end I decided not to write about a specific body of knowledge, in part because it was so hard to narrow down the list. Instead I focus on a larger lesson that I try to convey when teaching social psychology, namely that the reason the field has so much to offer is because of its powerful methodology, in particular the experimental method. It is easy to forget what a huge innovation it was to conduct experiments on social influence and how much of our progress has depended on this approach. I discuss the origins of experimental social psychology to make the point that a major lesson we have to offer is how best to investigate socially relevant questions. I then discuss ways in which we might take this innovation even further by returning to Lewin’s (1946) notion of action research, in which the experimental method is used to address social problems in applied settings. It is, perhaps, presumptuous of me to spend most of an article that is supposed to celebrate social psychology’s accomplishments on ways we can progress even further. It is because the field has done so well, however, and contributed so much, that we are in such a wonderful position to stretch our boundaries further." @default.
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• W2167388490 title "The Message Is the Method: Celebrating and Exporting the Experimental Approach" @default.
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