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- W2167462113 abstract "EDITOR'S SUMMARY As part of ASIS&T's renewed attention to social media, the author extended her professional expertise with the communication channel to serve as the Association's social media manager, joining five contributors in examining members' practices and possible future directions. The Association maintains multiple social media outlets, including a listserv, accounts on Facebook, Twitter and LinkedIn, and a blog, and uses third party tools for metrics and analytics. An August 2014 survey garnered responses from 76 individuals, 58% of whom were members. Respondents clearly favored Facebook, followed by LinkedIn and Twitter, and used the services for networking and sharing resources and organizational announcements. Engaging topics are most likely to motivate participation. Responses revealed clear differences of opinion about ASIS&T's online offerings, while 26% were unaware of ASIS&T social media outlets. With the overhauled ASIS&T website, social content is prominently displayed and easy to engage with. Further strategic planning by Association president Sandy Hirsh will guide future social media activity. The author offers assistance to SIGs, chapters and committees to develop their social media presence and invites members to contribute to The ASIS&T Blog and mention ASIS&T in tweets and in Facebook and LinkedIn comments." @default.
- W2167462113 created "2016-06-24" @default.
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- W2167462113 date "2015-01-01" @default.
- W2167462113 modified "2023-09-25" @default.
- W2167462113 title "ASIS&T's social media presence: Where do we go from here?" @default.
- W2167462113 doi "https://doi.org/10.1002/bult.2015.1720410204" @default.
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