Matches in SemOpenAlex for { <https://semopenalex.org/work/W2168186370> ?p ?o ?g. }
Showing items 1 to 39 of
39
with 100 items per page.
- W2168186370 abstract "This research examines whether pre-testing as typically used in advertising, can identify the most effective fundraising direct mail. It replicates a study undertaken by the Advertising Research Foundation validating pre-test measures in a new environment, and extends it to confirm that false winners are not identified. The initial tests show promise for pre-testing in a fundraising DM setting, though further validations are recommended." @default.
- W2168186370 created "2016-06-24" @default.
- W2168186370 creator A5044202176 @default.
- W2168186370 creator A5058738586 @default.
- W2168186370 date "2005-01-01" @default.
- W2168186370 modified "2023-09-26" @default.
- W2168186370 title "A Predictive Test Of Pre-Testing Fundraising DM Materials" @default.
- W2168186370 cites W1740479172 @default.
- W2168186370 cites W2120577187 @default.
- W2168186370 cites W2147456765 @default.
- W2168186370 cites W2994376287 @default.
- W2168186370 cites W3190740751 @default.
- W2168186370 cites W642584797 @default.
- W2168186370 hasPublicationYear "2005" @default.
- W2168186370 type Work @default.
- W2168186370 sameAs 2168186370 @default.
- W2168186370 citedByCount "0" @default.
- W2168186370 crossrefType "journal-article" @default.
- W2168186370 hasAuthorship W2168186370A5044202176 @default.
- W2168186370 hasAuthorship W2168186370A5058738586 @default.
- W2168186370 hasConcept C112698675 @default.
- W2168186370 hasConcept C144133560 @default.
- W2168186370 hasConcept C151730666 @default.
- W2168186370 hasConcept C2777267654 @default.
- W2168186370 hasConcept C41008148 @default.
- W2168186370 hasConcept C86803240 @default.
- W2168186370 hasConceptScore W2168186370C112698675 @default.
- W2168186370 hasConceptScore W2168186370C144133560 @default.
- W2168186370 hasConceptScore W2168186370C151730666 @default.
- W2168186370 hasConceptScore W2168186370C2777267654 @default.
- W2168186370 hasConceptScore W2168186370C41008148 @default.
- W2168186370 hasConceptScore W2168186370C86803240 @default.
- W2168186370 hasLocation W21681863701 @default.
- W2168186370 hasOpenAccess W2168186370 @default.
- W2168186370 hasPrimaryLocation W21681863701 @default.
- W2168186370 isParatext "false" @default.
- W2168186370 isRetracted "false" @default.
- W2168186370 magId "2168186370" @default.
- W2168186370 workType "article" @default.