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- W2168798012 abstract "This thesis investigates the use of Business Process Reengineering (BPR) as a change approach in the Pharmaceutical Industry. The pharmaceutical industry is undergoing profound changes. New opportunities, e.g. in the field of bio-technology, price pressure from governments, insurances and through generic products have created a variety of dynamics in the industry. Today, pharma-companies are also closely monitored with regard to their R&D pipeline and their ability to execute efficient R&D projects. As a result, pharma-companies have been looking for approaches that would enable a substantial improvement of their R&D processes, among them Business Process Reengineering. During a study at Astra Hassle in Molndal, a research subsidiary of Astra (now AstraZeneca), two change initiatives under the label of BPR were investigated and analyzed. The first one, FASTRAC, was a local project, aiming at improving research and development at Astra Hassle. CANDELA, the second initiative, was aiming at an overhaul of R&D at Astra corporate" @default.
- W2168798012 created "2016-06-24" @default.
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- W2168798012 date "2003-01-01" @default.
- W2168798012 modified "2023-09-23" @default.
- W2168798012 title "BPR in the Pharmaceutical Industry" @default.
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