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- W216897564 abstract "In the context of a general argument suggesting that there should be more phenomenological based research into the practice of marketing management, this paper indicates that a useful tool to assist the interpretivist researcher in the development of subsequent theory is the metaphor." @default.
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- W216897564 date "2001-07-01" @default.
- W216897564 modified "2023-09-27" @default.
- W216897564 title "Metatheory metaphors and phenomenology: towards an interpretivist account of marketing planning practice" @default.
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