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- W2168992559 abstract "Managerial and Decision EconomicsVolume 1, Issue 3 p. 164-164 Book Review Issues in advertising: The economics of persuasion.: D. G. Tuerck (Ed.), Issues in advertising: The economics of persuasion, AEI, 1978, pp. 284. $5.75 paper, $10.75 cloth Gavin C Reid, Gavin C Reid University of Edinburgh. UKSearch for more papers by this author Gavin C Reid, Gavin C Reid University of Edinburgh. UKSearch for more papers by this author First published: September 1980 https://doi.org/10.1002/mde.4090010313AboutPDF ToolsRequest permissionExport citationAdd to favoritesTrack citation ShareShare Give accessShare full text accessShare full-text accessPlease review our Terms and Conditions of Use and check box below to share full-text version of article.I have read and accept the Wiley Online Library Terms and Conditions of UseShareable LinkUse the link below to share a full-text version of this article with your friends and colleagues. Learn more.Copy URL Share a linkShare onFacebookTwitterLinkedInRedditWechat No abstract is available for this article. Volume1, Issue3September 1980Pages 164-164 RelatedInformation" @default.
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- W2168992559 title "Issues in advertising: The economics of persuasion.: D. G. Tuerck (Ed.), Issues in advertising: The economics of persuasion, AEI, 1978, pp. 284. $5.75 paper, $10.75 cloth" @default.
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