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- W2169069557 endingPage "170" @default.
- W2169069557 startingPage "139" @default.
- W2169069557 abstract "This study attempts to demonstrate empirically how the importance of website content in online purchasing varies across 2 product categorizations: goods versus services and hedonic versus utilitarian products. We conducted an experiment that showed that when purchasing services, customers value evaluative elements and risk-reducing content, while consumers buying goods may be satisfied with fewer features. In addition, selling hedonic products could be more effective when focusing on large and unique assortment. Websites selling utilitarian products, on the other hand, may profit from investing in instrumental website content. The study validates the guiding role of product type in website design, and suggests that incorporating product tactics into design likely contributes to the development of websites tailored to specific consumer groups." @default.
- W2169069557 created "2016-06-24" @default.
- W2169069557 creator A5008888658 @default.
- W2169069557 creator A5052475042 @default.
- W2169069557 creator A5076527695 @default.
- W2169069557 date "2010-10-01" @default.
- W2169069557 modified "2023-09-26" @default.
- W2169069557 title "The Effect of Product Type on Consumer Preferences for Website Content Elements: An Empirical Study" @default.
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