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- W2169339275 abstract "Conjoint analysis is most widely used method of analysis of consumer's demand preference in marketing research. In this paper, we use conjoint analysis model to study peasant' cognitive attributes to refrigerator products, through a detailed analysis of 5872 effective questionnaires collected from 14 provinces. The questionnaire and analysis model are constructed from peasant consumption psychology point of view. The results demonstrate that Chinese peasant' demands of refrigerators vary along with differences in price, brand, quality, and region. There is a threshold value of income for peasants. Based on consumer demand attribute evaluations, we argue that there are three market characteristic segments in Chinese rural market; the type of comprehensive benefit, the type of brand-orientation, and the type of price advantage." @default.
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- W2169339275 date "2011-01-01" @default.
- W2169339275 modified "2023-09-26" @default.
- W2169339275 title "Demand Attributes and Market Segmentation: An Evaluation of Refrigerator Purchase Behavior in Rural China" @default.
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