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- W2169705176 abstract "This study jointly examines the heterogeneous effects of television advertising and field operations in U.S. presidential elections." @default.
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- W2169705176 date "2020-09-01" @default.
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- W2169705176 title "The Air War vs. the Ground Game: An Analysis of Multichannel Marketing in U.S. Presidential Elections" @default.
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- W2169705176 doi "https://doi.org/10.1287/mksc.2020.1241" @default.
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