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- W2169889903 abstract "This paper delves into the role of social and environmental country images—along with other relevant product-country influencing factors—in consumers’ reluctance to buy foreign products. Two integrative research models are proposed and tested on Spanish consumers’ reluctance to buy Chinese apparel products. In doing so, the authors draw on and seek to advance theory and knowledge on country-of-origin (COO) effects and anti-consumption. The findings reveal the importance of social and environmental, as well as political-economic issues, in measuring (China’s) foreign country image. Yet, a disaggregated analysis discovered differential effects of the three country image factors examined, that is, as factors indirectly influencing reluctance to buy. The findings are also supportive of the importance of three additional COO influence mechanisms—cognitive (foreign product judgments), affective (country animosity) and normative influences (consumer ethnocentrism)—for consumers’ reluctance to buy foreign products. Implications of the study for research, policy, and practice are discussed." @default.
- W2169889903 created "2016-06-24" @default.
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- W2169889903 date "2014-08-20" @default.
- W2169889903 modified "2023-09-25" @default.
- W2169889903 title "An Integrative Model of Consumers’ Reluctance to Buy Foreign Products" @default.
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- W2169889903 doi "https://doi.org/10.1177/0276146714546749" @default.
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