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- W2170146593 abstract "This research assesses the influence of entrepreneurial orientation, marketing strategy development, engagement in research and development, and technology investment, as predictors of export activity for women business owners in Atlantic Canada. Utilizing survey research and binary logistic regression, researchers determined that entrepreneurs’ reasons for starting their business were either due to income necessity or to pursue a unique market opportunity had no bearing on their interest to pursue export activities: a result that calls into question previous research in the field. The only factor that had a statistically significant influence on exporting was investment in research and development. Future research is recommended to further examine these relationships." @default.
- W2170146593 created "2016-06-24" @default.
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- W2170146593 date "2014-07-01" @default.
- W2170146593 modified "2023-09-27" @default.
- W2170146593 title "ENTREPRENEURIAL ORIENTATION AND INNOVATION INVESTMENT: A COMPARATIVE ANALYSIS OF FACTORS LEADING TO EXPORTING AMONG ATLANTIC CANADIAN WOMEN BUSINESS OWNERS" @default.
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